n8n / Case study
Multi-source Lead Intelligence.
Turn scattered lead sources into a reviewable sales handoff.
The problem
Why I built it
Leads arrive in different shapes from directories, forms, referrals, and CSV files. Reviewing each source by hand makes it easy to duplicate records or miss a useful contact. I built one intake flow that brings those sources together before qualification and sales handoff.
The workflow
From input to handoff
- Input
Capture from several sources
Directory listings, a website form, CSV imports, and partner referrals all enter the same workflow.
- Process
Normalize, enrich, qualify
The flow cleans and deduplicates records, checks website and contact details, and uses structured AI output to qualify leads.
- Output
Route the next action
Qualified leads trigger a Slack sales alert and a HubSpot contact update. Other records go to a review queue.
Example path
A new form submission includes a company website and contact email. The workflow normalizes the record, checks the site, saves the lead, and evaluates it. A qualified result alerts sales and updates HubSpot; an uncertain result goes to review.
Engineering choice
A detail that matters
All intake paths converge before qualification. That gives the sales team one consistent record shape, while leads missing a valid email or needing a closer look can be reviewed instead of silently dropped.